Hi! I’m Bryiana Dyrdek – wife, mom, boss, best friend, mentor, model, wine lover, undiscovered Disney princess, President of Iconic Beauty and simultaneously the most BASIC and extra person you’ll probably ever come across.

Even though I’m a mega introvert, I’ll take any excuse (or make up my own) to throw a party. I believe in raising the bar, changing lives and breaking the mold because I know I can.. I’ve done it before.

I was once a princess who played dress up in my grandmother’s best dresses and favorite pearls, then became the little girl who glanced through magazines thinking to myself “that’s going to be me someday!” I plastered my walls with Iconic images of what I knew I was destined to become. I practiced my runway walk up and down the hallway with no shame in my game and every time I was told to smile for the camera at a family function, it instantly became a full-blown photoshoot.

I didn’t know it then, but being an Ultimate (and obsessive) Dreamer at such a young age meant that I was manifesting who I have grown into. Now I’m a tenacious woman who will stop at nothing until all of my dreams come true.

Oh! And I’m a sucker for a good underdog story. Maybe because I’m one too? But that’s a story for another time.

I guess what I’m trying to say is, I’m on a journey to becoming the absolute best version of myself and I’m happy you’re along for the ride.

But be careful.. I have a tendency to make the people around me believe that they are capable of making impossible things possible too. So, don’t keep reading if you’re completely uninterested in unleashing your inner Iconic Beauty. But if that piques your interest, pour yourself a glass of wine and enjoy the ride (from the passenger’s side because I do not condone drinking and driving)!